Detroit Lions Announce BetMGM as First Sports Betting Partner
The Detroit Lions have announced BetMGM as their first official sports betting partner, just in time for the NFL season to begin.
Activations in-game
Co-branded content and in-game activations are covered by the agreement. Additionally, BetMGM will launch Motor City Slingo and Gridiron Goal, two brand-new casino games under the Lions name.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Detroit Lions Team President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
A New Season App
The latest software from BetMGM, which boasts a sleek dark layout, scrollable displays, new parlay builders, live same-game parlays, live tracking for Apple users, and a revised rewards dashboard, is said to be the company's fastest, most user-friendly, and most lucrative app experience to date.
The Lions have a sizable fan base in Canada. Not unexpectedly, the Windsor area accounts for about 5% of all season ticket holders in Canada, making it the largest market for Lions ticket sales.
The Lions are among the teams most likely to miss the playoffs (tickets), at +150, followed by the Minnesota Vikings (-105) and the Washington Commanders (+115), per BetMGM's betting insights.
